AREA recruits Director of Business Development to focus on Lead Generation and Marketing the Region

(ALBUQUERQUE, N.M.) June 13, 2023 –The Albuquerque Regional Economic Alliance (AREA) has hired a new Director of Marketing and Communications to advance the organization’s identity and highlight economic growth within the region.

Rebecca Swanson was formerly a Communications Specialist for the City of Albuquerque handling media relations for the Police Department. Rebecca brings with her experience in communications, social and digital media, marketing and event planning. Prior to working at the city, Rebecca was a broadcast news reporter for more than a decade, reporting for the local CBS affiliate and in various other news markets throughout the country.

Swanson will be responsible for communications both internally and externally to include press releases, press conferences, social media and marketing for AREA. Through this role, she will work closely with all facets of the organization’s internal team as well as local and national media, to boost project awareness and support, to in turn attract more talent.

“We are thrilled to bring on our new Director of Marketing and Communications, who’s unique backgroud will help best share the work and success of AREA and how we continue to help our home grow economically,” said Danielle Casey, President & CEO of AREA.

“Serving the City of Albuquerque was tremendously rewarding,” said Rebecca Swanson, Director of Marketing and Communications for AREA. “With a passion to see our city grow and thrive, I look forward to utilizing my experience to continue to do good for our community in a new way.”

About AREA

The Albuquerque Regional Economic Alliance is a 501(c)(3) nonprofit organization whose mission is to lead and execute strategies designed to grow and diversify the economic base of the greater Albuquerque region, creating a prosperous, diverse and inclusive economy and elevating the standard of living for all. AREA provides confidential assistance to businesses considering the area for expansion and new investment. Since its creation in 1960, AREA has recruited more than 250 companies and more than 35,000 jobs to the Albuquerque metro area. AREA also provides retention and expansion assistance to existing industry. For more information, visit


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