Embargoed Until 8 p.m. Dec. 9, 2021

Date: December 10, 2021

Contact: Danielle Casey, dcasey@abq.org, 505-705-3785

Albuquerque Economic Development (AED) Rebrands as Albuquerque Regional Economic Alliance (AREA)

(ALBUQUERQUE, N.M.) – At the Inaugural Annual Dinner and 505 Awards presentation, Albuquerque Economic Development, Inc. (AED) announced the organization’s new name, rebranding as the Albuquerque Regional Economic Alliance (AREA). The brand refresh included extensive research and planning to land on a name that both clarified AREA as a distinct entity, separate from others with similar names, and illustrated the organization’s broader future-looking focus. 

“We’re thrilled to introduce our new name and brand,” said Danielle Casey, AREA President and CEO. “This rebranding serves to better illustrate our regional and statewide focus. We’re not just focused on increasing economic development in Albuquerque, but also in expanding our work to support initiatives that increase economic opportunity throughout the Central New Mexico region and the state of New Mexico.” 

In alignment with the new name and brand, AREA is looking ahead to opportunities in 2022 to establish collaboration with new regions to enhance overall area economic development and growth.

About AREA

AREA is a private, nonprofit membership organization whose mission is to recruit business and industry, help local companies grow and generate quality jobs and opportunities throughout the Albuquerque metro area. AREA provides confidential assistance to businesses considering the area for expansion and new investment. Since its creation in 1960, AREA has recruited more than 240 companies and more than 35,000 jobs to the Albuquerque metro area. For more information about AREA, visit www.abq.org or call 505-705-3777.