Like any successful company, great leadership and vision allows AREA to achieve its mission year after year.


UNM Anderson School of Management

Mitzi M. Montoya, PhD, was a Professor in the Carson College of Business at Washington State University. She served briefly as the university’s chief academic officer with a goal of advancing WSU’s academic mission across all campuses. Dr. Montoya received her PhD in Marketing and Statistics and BS in Applied Engineering Science, both from Michigan State University.

Dr. Montoya is a thought leader in higher education. Throughout her career she has supported student and faculty success, enhanced entrepreneurial and innovation ecosystems and led collaborative initiatives that advance economic and community prosperity. Prior to joining WSU, Dr. Montoya spent 4 years at OSU as the Sara Hart Kimball Dean of the Oregon State University College of Business. She also spent 5 years at Arizona State University where she was the Dean of the College of Technology & Innovation, Vice Provost of the ASU Polytechnic Campus and inaugural Vice President and University Dean of Entrepreneurship & Innovation for ASU. Prior to that, Dr. Montoya spent 15 years at North Carolina State University where she held the Zelnak Chair in Marketing & Innovation in the Poole College of Management and was Special Assistant to the Vice Chancellor of Research. She is a former American Council on Education (ACE) Fellow.

Dr. Montoya’s research focuses on innovation processes and strategies and the role of technology as an enabler of virtual team decision-making. She is widely published and a recipient of numerous grants. She has taught courses in innovation and marketing strategy in the US, England, Brazil, Italy, Egypt, Kuwait, Russia, Japan, Hong Kong, Switzerland, Panama and Argentina.

Dr. Montoya has served on the board of various startup ventures, nonprofit foundations and economic development boards. She advises many organizations on topics related to innovation and marketing strategy. At heart, she is an innovator with a mission to be an agent of change for the greater good.

Board Member Mitzi Montoya
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