Like any successful company, great leadership and vision allows AREA to achieve its mission year after year.

Joe Farr

Duke City Commercial, LLC


Joe has been a licensed real estate broker in New Mexico since 1994 and is a licensed real estate instructor in the state. In his prior position with a national firm that invested in commercial real estate, he was responsible for the asset management of almost 6 million square feet of commercial properties located in 46 different cities and 14 states across the United States. He has completed over $450 million in commercial real estate transactions during his career.

Joe is very involved in economic development and workforce development initiatives and is an active board member of: NAIOP NM (2020 Chair), AED (2021 Chair), NDI (past Chair), CCIM (national government affairs committee member), and the CNM Foundation among others.

Mr. Farr has recently been inducted as a member of LAI, the international Land Economics Society. Membership in LAI is highly selective through a nomination process initiated by an active LAI member. LAI members have: (a) 10 or more years of experience in their fields, (b) Distinguished themselves professionally, (c) Made an outstanding contribution to the field of land economics, and (d) Demonstrated a commitment to public service and high standards of professional ethics. He is also honored to have been named as a Top 100 Commercial Real Estate Influencer in America for 2019 by American Business Journals. Duke City Commercial won the real estate Deal of the Year Award on December 5, 2019 from Albuquerque Business First. He was also named the Commercial Realtor of the Year for New Mexico in 2020 by CARNM (Commercial Association of Realtors-New Mexico).

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