AREA recruits Director of Business Development to focus on Lead Generation and Marketing the Region

(ALBUQUERQUE, N.M.) July 5, 2023 – The Albuquerque Regional Economic Alliance (AREA) has hired a new Director of Business Development to pave the way in lead generation as well as marketing the region.

Paul Dahlgren has more than a decade of experience in marketing, communications, and
economic development with strong ties to New Mexico. Prior to joining AREA, Paul served as
the Director of Communications and Marketing for the New Mexico Mortgage Finance
Authority. Paul also previously worked as the Economic Development Coordinator for the City of
Las Cruces, leading business retention and expansion efforts in the now thriving downtown area.

Receiving his bachelor’s degree in Journalism and Mass Communications from New Mexico
State University, Paul takes a data-driven approach to marketing and business development and
has an eye for detail.

As Director of Business Development, Paul will focus on increasing lead generation efforts in
target industries to create more business interest and investment in the market. Paul will also be
responsible for executing and overseeing targeted and strategic paid marketing campaigns
designed to increase brand visibility of the greater Albuquerque region on a national scale, to
include design strategies for regional pitches and lead generation activities as well as industry
related events.

Paul will additionally represent the organization by developing and maintaining relationships
with clients, providing support and guidance when needed, as well as touring prospective
companies around the region.“Paul brings a dynamic background to the AREA team and we are so pleased to add his skillset to our business model as we continue to grow the region in a big way,” said Danielle Casey, President and CEO of AREA.

“I’m thrilled to work alongside such a talented team and dedicated board of business and
community leaders who continue to help the region grow and thrive,” said Paul Dahlgren,
AREA Director of Business Development. “I’m eager to leverage my passion for helping
people and experience in marketing and economic development to build upon the momentum
and successes of the entire organization. ”
About AREA

The Albuquerque Regional Economic Alliance is a 501(c)(3) nonprofit organization whose
mission is to lead and execute strategies designed to grow and diversify the economic base of
the greater Albuquerque region, creating a prosperous, diverse and inclusive economy and
elevating the standard of living for all. AREA provides confidential assistance to businesses
considering the area for expansion and new investment. Since its creation in 1960, AREA has
recruited more than 250 companies and more than 35,000 jobs to the Albuquerque metro area.
AREA also provides retention and expansion assistance to existing industry. For more
information, visit


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