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Date: March 18, 2021

Contact: Joanie Griffin, jgriffin@sunny505.com, (505) 764-4444

Free, online big data research tool launched to help local businesses planning their next steps

Albuquerque Forward Fund in support of AED has launched a free, interactive online tool to help businesses develop plans for success.

 [GREATER ALBUQUERQUE, NM, March 18] – A free interactive tool has been launched to help businesses large and small across the region through the ongoing impacts of COVID and beyond.

Made possible by the Albuquerque Forward Fund, AED is offering an online tool, SizeUp, which provides custom market research and data to empower companies to make strategic and data-driven decisions on enhancing their current success or planning a next move. New startups, businesses that are struggling or those that have closed all now have access to hyperlocal information to help them get their concepts moving from the safety of a virtual setting.

SizeUp is a web-based tool that incorporates large numbers of timely data sets that help businesses analyze the market and business costs. The information found at www.ABQ.org/SizeUp provides companies with:

  • Information on how they compare to others in their industries
  • Data to identify targeted customers, suppliers and competitors
  • Information offering key insights as to the best places to advertise

Successful businesses make data-driven decisions. This technology allows all businesses in the region the same advantage as large corporations with free business intelligence at their fingertips.

The Albuquerque Forward Fund is a 501c3 nonprofit which educates employers and connects them to the resources they need to innovate, expand and thrive; empowers the region by conducting and publishing research on the region’s workforce, employment data, industry trends and economic outlook; and expands the mission of AED.

“I am thrilled at the unveiling of this new resource because it aligns perfectly with the mission and purpose that the Albuquerque Forward Fund was created to serve, which is delivering resources that empower the local business community,” said Leean Kravitz, Albuquerque Forward Fund Board Chair.

Few businesses have accurate, real time data regarding how their performance compares to industry competitors because big data analysis is expensive, and often not presented in an intuitive interface for their needs. And there is no time more critical than as businesses and entrepreneurs begin to look toward what the next new normal will be after a full year in a global pandemic.

“Entrepreneurs and managers of companies don’t always have access to big data like this without spending hours and hours finding it or having to pay. This is an incredible tool that will push businesses in the region forward or help them to pivot their concepts, all at no cost to them. We are thrilled to have added it to our local resource toolbox,” added AED President & CEO Danielle Casey.

The tool can be found at www.ABQ.org/sizeup. Those unsure of where to begin will not have to go it alone. AED will be hosting a series of repeating training sessions to help businesses navigate the resource, and to ‘train the trainers,’ ensuring its partners working to support business across the region can utilize it as well.

Check out www.ABQ.org/events for date and time listings – these training sessions will also be free for ALL to access and attend.

About the Albuquerque Forward Fund

The Albuquerque Forward Fund is a 501c3 nonprofit which educates employers and connects them to the resources they need in order to innovate, expand and thrive; empowers the region by conducting and publishing research on the region’s workforce, employment data, industry trends and economic outlook; and expands the mission of Albuquerque Economic Development, Inc., to attract new employers to the area, help existing employers grow, generate jobs, and expand the economy. For more information visit www.abq.org/albuquerque-forward-fund.

About AED

AED is a private, nonprofit organization whose mission is to recruit business and industry, help local companies grow and generate quality job opportunities throughout the Albuquerque metro area. AED provides confidential assistance to businesses considering the area for expansion and new investment. Since its creation in 1960, AED has recruited more than 250 companies and more than 35,000 jobs to the Albuquerque metro area. AED also provides retention and expansion assistance to existing industry. For more information about AED, visit www.ABQ.org.

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