MEET THE TEAM
Director of Public and Stakeholder Relations
Albuquerque Regional Economic Alliance (AREA)
Ms. Priego brings more than 20 years of non-profit and corporate experience in branding, public relations, marketing, stakeholder relations and strategic planning to her role at AREA.
Jessica’s professional skillset is grounded in branding and public relations with niche expertise in fundraising and stakeholder relations. Jessica began her career with Ogilvy PR in Washington, DC where she established the agency’s multicultural marketing practice to better serve their expansive roster of government, non-profit and pharmaceutical clients. She has a strong track-record of success in building public relations campaigns that engage and inform key audiences and stakeholders.
Having held senior-level posts with high-profile companies and national non-profits alike, Jessica is a strategic, disciplined and creative business leader. Her past clients include but are not limited to; the Cesar Chavez Foundation, the National Council of La Raza, the National Museum of Mexican Art, Cook County Assessor’s Office (Chicago), MasterCard International, the Chicago White Sox, the Chicago Bulls, Merck, Allstate Insurance, Minute Maid, the Centers for Disease Control and Prevention and the Doheny Eye Institute.
Known for her strong leadership skills, Jessica creates memorable and innovative outreach campaigns that deliver results. She served as the head of advertising and multicultural marketing for the Chicago White Sox (a Major League Baseball team) from 2008 until 2012 where she was tasked with helping to build the team’s fan base and driving financial results. In 2005, Jessica served as the National Manager of Multicultural Public Relations at Sears, Roebuck and Co., providing strategic communications counsel to programs in Hispanic, African-American and Asian-American markets. She led the establishment of the diversity and inclusion practice for the Hudson Highland Group, a global search and staffing firm with a niche in C-suite placements, from 2003 – 2005.
Jessica is a former City of Los Angeles Commissioner for the El Pueblo Historical Monument and was named a Top 50 Woman of Influence by the LA Business Journal in 2016. Jessica has received industry awards ranging from PR Week and CIPRA recognition for social marketing campaigns to Gold and Silver Anvils for creative development of advertising targeting urban youth. Jessica serves on the Board of Trustees of the National Museum of Mexican Art and was named a ‘Nueva Estrella Latina’ by Verizon for her leadership in small business management.